Nowadays, businesses are making attempt to have an online presence to expand their client base and have a better reach. It takes more than a mere online presence to outperform competitors and grow trust with customers/clients.
One of the cogent ways to achieve this is by having your website designed in a way that is pleasing and immersive visually while offering your audience exactly what they are looking for.
What Is Web Designing?
The process of planning, conceptualizing and implementing the plan for designing a website in a way that is functional and offers a good user experience is termed Web Designing. User experience is important to the web designing process.
Essentially, web designing encompasses working on all attribute of the website that people interact with, to enable the website to be simple and efficient and allow users to quickly locate the information they need; all these when joined together will tell how well the website is designed.
What Do Web Designers Do?
With their technical expertise and knowledge, web designers create the design and layout of websites. In doing this, they keep in mind the client’s requirements. They possess a strong understanding of UI (User Interface) as well as UX (User Experience) and are well skilled in using design programs for creating visual elements
Visitors rate their experience with a particular website based on its appearance and its intuitiveness in the area of navigation. Therefore, web designers use various tools such as Adobe, CorelDraw etc to create graphics, anomations, logos, icons and other elements of a website to make it interactive.
Additionally, they work on placement of images and videos, fonts and creating of layouts with the use of coding languages.
Benefits Of A Good Web Design
A good web design can greatly change how your business/brand speaks to your audience. Organizations place focus on their web design for the benefits it can offer. Some of these benefits are:
- Brand Consistency
- Better rankings on Google
- A significant first impression
- Reduced Bounce Rates
Responsive Web Design
This is a technique used to make changes to a website in such a way that it adapts to screen size and orientation of various devices.
Main Elements Of Web Design
A well crafted website is one that displays that balance between appearance and functionality. When a website is pleasing in appearance, however, a customer/client expresses dissatisfaction, the appearance cannot make up for the functionality and vice versa.
Therefore, web design comprises of two broad main elements, which are; aesthetic or visual and functional elements. Both are necessary to make your website stand out.
Visual Elements include:
- Layout
- Fonts
- Colors
- Shapes
- Images
- Videos
- Logos
- Icons
Functional Elements:
- Speed
- User Interaction
- Navigation
- Site Navigation
- Cross-device comaptibility
Web Design Tools:
- WordPress
- Blogger
- Squarespace
- Wix
